FREE webinar and Q&A – Insight to Execution: Disability Inclusion in Advertising

Hosted by: Will Pike, The Disability Taskforce/The Hobbs Consultancy

Format: Free 30-minute online webinar + Q&A

Who's it for?

Advertising professionals, in particular planners, strategists, creatives, producers, and production companies.

What is it?

Join The Hobbs Consultancy's disability consultant Will Pike from The Disability Taskforce for a practical, insight-driven session designed specifically for advertising professionals who want to include disabled people within their ad campaigns, but need to better understand how to recognise and remove the barriers.

Objectives

For Planners & Strategists:  Understand how disabled people experience your client’s brand or product - and how
that understanding can unlock deeper insights and untapped audiences.

For Creatives: Explore how disabled people interact with products and environments in real life, and
how that insight can inspire more imaginative, inclusive ideas that resonate beyond
tokenism.

For Producers & Production Companies:
Learn about the common barriers disabled talent and contributors face on set - and how small, smart changes can create smoother, more inclusive productions.

We’ll close with time for live Q&A, giving you the chance to ask practical questions specific to your work.

Inclusive advertising isn’t just better for disabled people - it’s better for everyone. Join us to learn how.

About Will Pike:

Will has a unique perspective on disability and advertising that is both insightful and
holistic. Prior to sustaining a spinal injury and becoming a full-time wheelchair user, Will worked at Bare Films, a production company in the heart of Soho, where he supported producers and directors from pitch to production.
After becoming disabled, Will was unable to access the tiny Soho office, so embarked upon a career as a creative copywriter at Leagas Delaney, working under the formidable Tim Delaney.

In recent years, Will has represented disability in front of camera – accruing insights into how disabled people are treated and accommodated on set.

His film, ‘Yes I Can, If’ went viral in 2016 and is still relevant today:  https://www.youtube.com/watch?v=bjvYZ2jvvp8

To find out more about Will’s disability journey, you can watch his LadBible interview: https://www.youtube.com/watch?v=J2ggSFCfbUQ

About The Disability Taskforce:

The Disability Taskforce is a pan-disability consultation team that represents the breadth of disability. Our 14 consultants each have a physical, sensory or neurological impairment that underpins our ethos of lived experience.

To find out more, visit our web page.